One of the largest F&B companies in India, First Fiddle Restaurants, formerly known as The Lazeez Affaire Group, was established in the year 1999 by Priyank Sukhija and Y.P. Ashok. With over 30 restaurants, it is one of the largest restaurant chain in India.Their first outlet ‘Lazeez Affaire’ managed to become the go-to place for good food, drinks, conversation and laughter in Delhi and the NCR. Following the success that they managed to gather at their first shot, the company has constantly grown through leaps and bounds and there has been no looking back.
With the launch of their other well-known brands ‘Lord Of The Drinks’, ‘JLWA’, ‘The Flying Saucer Cafe’, etc., the company has managed to live up to the industry standard, while being the brain behind some of the best Multi-Cuisine Restaurant and Bar Franchise in the country. First Fiddle Restaurants introduced the concept of casual dining in Delhi and NCR region. Priyank Sukhija, the Managing Director has won endless number of Best Indian Restaurant Awards by various organisations such as, ‘Times Nightlife’, ‘GQ’, etc. This proves that the company’s approach has not only worked well, but they have managed to rule the F&B industry in India.
With restaurants like Lord of the Drinks, The Flying Saucer Cafe, JLWA under his belt, Priyank Sukhija has become a renowned name in the hospitality sector. The location, decor, food and bar speak volumes of what Priyank has planned for all his outlets. The company always manages to surprise its patrons with unique concepts and quirky decor. Lord of the Drinks, Lower Parel, a part of the ‘Lord of the Drinks’ chain claims to have the longest bar in Asia, boasting of jaw dropping 200 ft iconic bar with some of the most magnificent cocktails and food menu. Another Mumbai outlet, JLWA, aims to catch the soul of Indian Cuisine, adding their own quirky touch to all its dishes. The Flying Saucer Cafe, one of the most happening places in Delhi, famously known for its Sufi Nights, has become a boon for all music lovers and foodies.
Priyank believes wholeheartedly in offering unique experiences to all. “I believe in giving the best and keep hosting nights that are high on energy and a treat to music lover”, which is a testimony to how much the organisation believes in providing an experience that patrons can cherish forever rather than only focusing on numbers and sales figures. This is probably why First Fiddle Restaurants manages the largest restaurant chains in India.